Wholesale Info

zero-waste sustainable meditation cushion floor pillow zafu washed navy feet space room


Here are 4 easy steps to get started with your wholesale orders!

  1. If you haven’t already, please submit your wholesale application here so that we can have all your up-to-date info needed to get you set up.

  2. Please review our wholesale policies so we are on the same page.

  3. Take a look at our latest pricing & minimums below as well as our in-stock colors which we keep updated here in our online retail shop.

  4. Email Maggie at hello@ethelstudio.com with a list of what you’d like to order, and we will get the ball rolling!

We’re so excited to have you as a part of our growing community of partners!


Product Info + Pricing



Made locally in the Twin Cities of Minnesota from rescued fabric scraps, each meditation cushion is truly one-of-a-kind. Each cushion has a unique combination of rescued fabrics, shades, and geometry. No two will ever be exactly alike. Our signature range of inviting colors, including naturally dyed shades, is what really makes our cushions stand out from the rest.

Your customers can a part of the solution to reduce textile waste, while creating an intentional space for their own inner journey.

Interior lining is filled with traditional buckwheat hulls sourced from North Dakota. Cushion shell can be removed for gentle hand-washing. Side handle makes carrying easy.


Regular Colors WS Price: $69

Regular Colors Retail Price: $138

Naturally-Dyed Colors WS Price: $74

Naturally-Dyed Colors Retail Price: $148


- 5 units (no color minimum, can mix & match with our new Luna Cushions!)

- 12 units for custom colors



Find some restorative rest while enjoying the calming aroma of lavender flowers.

Perfect for covering eyes during restorative yoga, relaxation while laying down, and for a good old fashioned nap.

Made in Minnesota from 100% rescued fabrics. Filled with organic flax seeds + organic dried lavender flowers.

Outer shell can be removed for hand washing. 4”x 9”


Retail Price: $32

Minimum: 12 units (no color minimum)

* Also available without lavender (unscented)



Our new zero-waste weighted Relief Pillows combine colorful patchwork with a comforting malleable structure to help form around your body where you need grounding and relief. Add artfulness to your healing process!

Heat your pillow in the microwave to add warmth, or place your pillow in the refrigerator or freezer for a cooling effect. Each pillow has it’s own unique combination of fabrics and geometry. This beautiful “memory” color group combines tactile chambrays with cotton ticking stripes. The Relief Pillow can be used in a variety of ways! Let your imagination run wild, but here are some ideas to get you started:

  • A heating pad for anxious tummies

  • A hot or cold compress for tired muscles

  • Knee support while seated on one of our meditation cushions

  • A supportive prop for restorative yoga postures

  • and more!

7” x 13.5” //. Approx. 3 lbs

Outer shell can be removed for hand washing. Inner lining is filled with organic rice.

WS Price: $26.50
Suggested Retail Price: $48

Minimum: 6 units, or add a few onto your order of other products!

** Our relief pillow colors are more limited edition than our other products due to the nature of them being made from an exciting mix of found scraps. Your flexibility with color is much appreciated!

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luna cushion pillow sustainable meditation mindfulness zafu floor sky blue


NEW! Luna’s half-moon shape allows for multiple ways to sit comfortably during meditation, for use in restorative yoga postures and floor stretching, or however you please!

Buckwheat hull filling provides solid, yet malleable support to allow for proper spinal alignment. Add or subtract filling to create your level of comfort.

Short handle and long strap provide multiple ways to carry the cushion around your home or on the go.

Interior lining is filled with replaceable and compostable buckwheat hulls. Outer shell can be unzipped and removed for hand-washing.

Made in Minnesota.

17” x 11” x 5.5”


WS Price: $74

Retail Price: $148


- FLEXIBLE right now as we want you to give them a try + educate customers on the endless uses for the Luna Cushion! Availability is shifting as these are a hot commodity right now!