Ethel Studio
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introducing our one-of-a-kind meditation cushion

made locally in Minneapolis from rescued fabric scraps.

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DESIGN WITH PURPOSE

// ABOUT US

  // RESCUED FABRIC   With the goal of eliminating textile waste, we start by rescuing fabrics from fashion company offices and production facilities as well as from damaged garments which would have otherwise gone to landfill or incinerators. Compared to the massive global textile waste problem, the amount of textiles we're diverting from landfill is small, but we passionately strive to prove that designers of any size can and should be a vital part of the circular economy where no materials are wasted.

// RESCUED FABRIC

With the goal of eliminating textile waste, we start by rescuing fabrics from fashion company offices and production facilities as well as from damaged garments which would have otherwise gone to landfill or incinerators. Compared to the massive global textile waste problem, the amount of textiles we're diverting from landfill is small, but we passionately strive to prove that designers of any size can and should be a vital part of the circular economy where no materials are wasted.

  // SLOW MAKING   Making things by hand takes time, and we are okay with it. We slowly transform textile scraps into products in our  zero-waste  process, and as a result we are capturing the highest possible value of the raw material. By being zero-waste, we are preventing even more materials from heading to our endlessly-growing landfills or endlessly-burning incinerators.

// SLOW MAKING

Making things by hand takes time, and we are okay with it. We slowly transform textile scraps into products in our zero-waste process, and as a result we are capturing the highest possible value of the raw material. By being zero-waste, we are preventing even more materials from heading to our endlessly-growing landfills or endlessly-burning incinerators.

  // ONE-OF-A-KIND   No two of our products are exactly the same! Since we work with a variety of fabric scraps from a variety of sources, our designs each have their own unique combination of colors, textures, and geometry. Sustainability doesn't have to be boring — Our vision of a sustainable future is one of abundance and variety.

// ONE-OF-A-KIND

No two of our products are exactly the same! Since we work with a variety of fabric scraps from a variety of sources, our designs each have their own unique combination of colors, textures, and geometry. Sustainability doesn't have to be boring — Our vision of a sustainable future is one of abundance and variety.

 
  // DESIGN WITH PURPOSE   Amidst our throw-away culture these days, we strive to design products with intention and purpose. Our meditation cushions look pretty good, but what's even more important is how you use them. We experience the benefits of a meditation and mindfulness practice, and we want to inspire people to grow their established practice or give it a try if you haven't before!

// DESIGN WITH PURPOSE

Amidst our throw-away culture these days, we strive to design products with intention and purpose. Our meditation cushions look pretty good, but what's even more important is how you use them. We experience the benefits of a meditation and mindfulness practice, and we want to inspire people to grow their established practice or give it a try if you haven't before!

  // LOCAL   We source our scraps mostly from small local designers in the Twin Cities area. Our sewing is a collaboration between our studio in Minneapolis and contract stitchers in St. Paul. Collaborating with and supporting our local manufacturing community is essential to creating a sustainable system of localized manufacturing. Plus it helps reduce transportation impacts and helps ensure less fabrics are going to waste in our area.

// LOCAL

We source our scraps mostly from small local designers in the Twin Cities area. Our sewing is a collaboration between our studio in Minneapolis and contract stitchers in St. Paul. Collaborating with and supporting our local manufacturing community is essential to creating a sustainable system of localized manufacturing. Plus it helps reduce transportation impacts and helps ensure less fabrics are going to waste in our area.

  // AUTHENTICITY   We believe in real products for real people with real stories. True transparency and honestly are radical acts these days. We strive to tell the stories of our company (the many ups and downs along the way), our stakeholders, and our customers. Our lives are not sugar-coated and the images and stories we present to you are not going to be either.

// AUTHENTICITY

We believe in real products for real people with real stories. True transparency and honestly are radical acts these days. We strive to tell the stories of our company (the many ups and downs along the way), our stakeholders, and our customers. Our lives are not sugar-coated and the images and stories we present to you are not going to be either.


OUR ILLUSTRATED GUIDE TO USING A MEDITATION CUSHION…


 // GIving back

We believe in giving back. By donating a portion of our profits to partner organizations, we are taking one more step towards making the world a more equitable, less wasteful, healthy, and happier place for ours and future generations. 


// follow along